With the popularity of Social Media these days, it’s no longer an option to stay in the backgrounds. We need to start understanding how Social Media affects us and the businesses we engage in. So, doing a Social Audit is totally important! It involves looking at what the best social media marketers do! Here’s a great INFOGRAPHIC that shows how to perform a social audit for yourself and... 

If you noticed, the URL of the Transformational Leadership Blog has changed. I dropped the HQ suffix and the top-level domain is now .PH. I’ve changed my approach to blogging and this represents the next step in my blogging efforts. I started blogging about transformational leadership in January 2010. Since then, I’ve written more than 300 articles. I’ve taken a blogging hiatus twice. Changed... 

With the insane popularity of Facebook, Twitter and other social networking site, any leader or organization needs to utilize social marketing! With social marketing, you can target three kinds of people within your own network. Friends. These are people who are already aware of who you are, what you represent, and what you are about. They can sometimes know inside out and are interested with your... 

In this digitally connected everything, we need to take advantage of all the available medium we can use. The Web is making it possible for us to reach out to more audiences around the world. In the words of Seth Godin, the marketplace is begging us to be remarkable. And remarkable content is just one of the equations in taking a message and making it viral. What does it take for a message to be viral?...